Why SMTP email servers are the best option so far
There are many technologies available for sending extensive mails with respect to a business. One of the reliable technologies available these days is SMTP which is the short for simple mail transfer protocol. It is a set of rules that are defined for sending mails through the internet. If you employ SMTP email servers for sending mails, not only that the progress of mails can be tracked but also you get opportunities to grow your business.
The best part of an SMTP server is that it is greatly user-friendly. You need not have great technical know how for operating an SMTP server. Plus it is easy to teach anyone how to operate it, you can be a mentor. One of the key reasons for following this track is that you can completely trust this technology.
Effectively using SMTP email servers for email campaigns
Although SMTP mail servers are attributed to a plethora of uses, the prime usage is accounted for sending numerous mails at a time. Also, this protocol enables the fast sending of mails. Compared to other protocols for sending mails SMTP transcends the others when speed is taken in concern.
Now you don’t have to worry about thinking what is my SMTP server doing in my business. Moreover you will be knowing how to make use of it in an effective way. Think of the SMTP server as a private post office specially designed for your company. We cannot wait for long while considering these mails and that is what SMTP is all about.
Usually SMTP email servers connect through the port 25 for establishing a connection between the user and the mail server. The first and foremost thing that happens while you send a mail is checking for spam content. If it is found to be spam, instantly the mail is tracked and often reported.
If you now think that you don’t know what is my SMTP server, just visit some of the on-line sites. It uses the DNS to collect mail addresses of the recipients, this in turn would make sure that your mail is delivered on right time.
The role of smtp server in an ecommerce business
There are many ways a business can make use of an SMTP server. Apparently this is a technology used for the sending of bulk mail which shall be explained in detail herein. A mail server has close connection with an eCommerce business than anything else. An eCommerce solution mainly deals with selling of goods and services through the internet.
And where are the mails sent through – the internet! SMTP is the short for simple mail transfer protocol. It defines the basic set of rules maintained while messages, typically emails, are sent to recipients through the internet. The success of your eCommerce business can be determined by the strategy that you use for sending bulk mail. Reports, newsletters and order tracking are done through mail these days, so it is really important with respect to a business.
How to make the most out of an SMTP server
Things can drastically change at the side of your business by implementing some good tactics. Let is pitch our tents to the eCommerce scenario. There are tens of things that you need to consider while running an on-line business. Since most of the procedures of commerce happen “electronically” tracking can sometimes become a pain.
This is where an SMTP server comes into play. Not only that the mails get delivered in the right time but you are also enabled to track the progress of the bulk mail that you have sent. For this you need an SMTP outgoing mail server which gives detailed information on the mails that have been sent and the ones that have failed to make it to the user’s inbox.
The most important thing regarding an email marketing campaign is tracking the progress. With this you can come to know the efficiency of an SMTP server. And if you find the server to be not effective, you can think of going with another solution. And even you can track the progress of mails sent by an SMTP outgoing mail server. This can be crucial for your eCommerce business as you can find where you are lacking and “fix” that particular zone.
What is the mail server actually?
Although we do a lot of email campaigns and mail marketing procedures every day in business, at times we do fail to understand how they work. The mail server is actually similar to the post office that’s near to your home. The only visible difference is that things are done “electronically” rather than manually. For running a server that is intended to provide mailing services, companies get the help of an internet service provider, often abbreviated as an ISP.
Let us take a glance at how things work when you send a mail. Sending to a mail server that belongs within your network is not at all something that needs great explanation, but when things go beyond your network, things get quite complex. There are many underlying protocols (which are basically rules for transmitting data) for sending and receiving mails.
Delving deep into the mail server to get better understanding
Let us take a deep look at the technical aspects of the mail server. Although things at the outside feel so simple, complex procedures are carried out while sending a mail. The main protocol behind sending of mails is SMTP (Simple Mail Transfer Protocol), whether it be business mails or personal mails.
An old technology that prevailed was IMAP which has now become obsolete. Latest technologies in the field of mass mailing include Linux mail server, but the scope of the same goes beyond our discussion. There are many benefits of considering Linux platform which are discusses herein.
When we consider any kind of servers, a set of programs are required for the smooth running of the same. Here the mail server requires a set of software to send the mails at the desired times.
The underlying protocols include ESMTP which is the short for Extended SMTP, generally used for sending thousands of mails at a time. Of course you need a good IT department to meet all the mailing requirements.To take the advantage of a linux mail server to the complete level, you need great expertise on technology. Whatsoever, following some simple practices while sending emails can bring great results to your organisation.
using a mail SMTP server
There are many modes through which you can send mass mails. One of the best available solutions today for this purpose is using a mail smtp server. This is quite a reliable yet completely affordable solution. You don’t have to waste a great deal of money for implementing these email technologies into your business account. If you have ecommerce businesses running online, you should be already set up with a mass mailing service. Nonetheless you require one sooner or later, if you have not yet setup one. SMTP can be preferred over other protocols because it makes the procedure of sending mails simple and effective.
The real Benefits of using a mail smtp server
One of the best known benefits of using a mail smtp server is that you will get to know what really happens to your messages. Let us consider a simple scenario. Suppose that you have send some thousands of mails to a list. Now you see that only a few people have responded to the links in those mails. No doubt there would be something that went wrong. But what if you were not able to track these mistakes. This is where SMTP comes into play and it is one of the best mail server that you can find around.
On the one hand, a mail smtp server can save you a lot of time in finding the results of your mails. By results we mean the outcome of sending emails, like whether it was perfectly delivered. Were there any interruptions in between the sending procedure, SMTP will instantly give response to the sender. By this you can make sure whether the email is perceived at the other end. This is something that is really important as far as a business or ecommerce is considered. A best mail server will already have these services installed on them. So if you are using one of those, then probably you don’t have to worry about these mails going into the junk into the folder and your mails will can be sent with a good branding of your company.
Getting to know more on a windows mail server
There is no other method for promotion which is as effective as email marketing. For this, you need to deploy a reliable windows mail server which can send these business mails in large numbers. There are many benefits of using this over the conventional systems albeit reliable software solutions are available these days, regardless of the platform. Basically windows is a platform which is owned by Microsoft and for using their software you have to pay them. On the other hand, Linux is totally available free of cost, cutting the cost of deployment.
Why windows mail server can be effective for businesses
Though the initial deployment cost for a windows mail server is going to be comparatively high, it performs really well when we think about the functionality. Businesses around the globe have been running this operating system since a long time and many of them recommend it for varied reasons. One is that it is really assistive for the workforce in the enterprise. On the other hand, Linux systems are highly effective when we consider the cost of deployment and operation. A linux mail server can cut the expenses to a great extent since it is an open source technology. Moreover you get enormous community support from developers around the globe.
Now let us consider the interface and hardware. A windows mail server will require a better hardware to unleash its full potential. Windows platform has been known and scrutinized for the hardware usage during the past few years. Although linux mail servers would only utilise the hardware according to the needs of the system, there are many other benefits of opting the same. One thing is that the interface is really clean, for instance the Gnome interface. It runs on all hardware platforms whether it be from AMD or Intel. Also there are many other uses of this platform. You get frequent updates all at free of cost. There are many online portals which you can make use of to serve better content to the user, with the Linux platform in your hand.
Things to consider before establishing as an email sender
Email marketing is of high importance as far as a business is considered. An email newsletter is the one which provides relevant news and progresses regarding your business. Here the email sender specifically frames a mailing list of the customers who have opted for the newsletter either through the online website or similar media. After the initiation of your email newsletters, the foremost thing that you check is the efficiency of the same. You have to make sure that you are getting some returns for your investment. Look for the number of users clicking on the links in the mails. It’s easy to track once you have reliable email servers and services employed for this task.
Qualities of a good email sender
One of the key aspects that you have to look upon is the sender score and email reach. Consider a scenario where we are not certain about the recipients. This is totally attributed to the origination of the email addresses. If you are not sure from where they came from, as an email sender there are chances for you to get meagre responses. Sometimes organisations go for rented email lists. A good percentage of these addresses have already become inactive or obsolete. Another aspect is making sure that your email is available in the inbox of the user and not the spam folder.
To check whether an email sender is categorized under spam, you just need to send a copy of these mails to your inbox. If you cannot find it there, chances are that your other recipients will end up in the same situation. You have to make sure that none of the addresses will lead to a spam trap as it can be highly disparaging for the business. Another good practice is to send greeting messages once you are done with confirmation mail. You need to add branding to your emails so that they can be easily distinguished. Who knows, your users might be receiving hundreds of similar mails in a day from different email servers across the globe. Use the same tone of communication as the user will have great expectations from your business, and you ought to not be one-sided.
The relation between email marketing and a mail server
Email marketing is one of the reliable self-promotion tactics used by businesses around the globe. Although most of the companies keep the practice of sending bulk emails as a method of marketing, there are some things that they forget and perhaps these are some of the secrets that you need to know. The foremost thing that you have to keep in mind while choosing a mail server facility is your business goals and target audience. You have to know who would be reading your business mail at the other end. You should also put a signature of your company on every email that you send. This can be called as branding your mails using the business’s identity.
Making the most out of a mail server
It is a good idea to spend some time and resources on designing these emails. Once you’ve got a good mail server to perform the action of sending these emails, you can think of buying pre-designed templates for the same. For best results, you can opt for an smtp mail server. There are many firms that do not focus on designs. If it is appealing to the eyes, the viewer would certainly try to take a second look at it. Now think the opposite, if it’s not at all appealing, chances are that your email gets ignored. You can try these templates for, say 30 days before you actually buy it.
Another facet of email marketing is testing the mails for better results. You have to make sure that the email is focussed on a particular topic. You have to send the mail to yourself and your friends to check for its performance. Hence you need to think of it while hiring a mail server for the same purpose. You also have to keep the subject titles short and clear. Be sure to cross check this aspect while you are using an smtp mail server sending these mails. Ask the recipients directly about the services that they are expecting from you. Always try to get a good feedback from them so that you can invest some time to make things better on your side.
There are two laws pertaining to spamming which all the bulk email sender should be aware of, if they are sending email marketing messages to or within the USA.
One is a federal law applicable to the whole country which was passed in 2003.It is popularly known as The CAN SPAM Act – 2003.
The other one is a state law pertaining to emails sent to or within California, passed in 2012.
The Two Acts Of Bulk Email Sending
The CAN SPAM Act 2003:
- CAN SPAM stands for Controlling the Assault of Non Solicited Pornography And Marketing.
- Its provisions are:
- Misleading or false information not to be used anywhere in the header or subject.
- Complete information of the sender, recipient and the domain must be mentioned.
- There should be a provision of opting-out of receiving emails for the recipient and it should be active for atleast 30 days from when the email is sent.
- Transfer of email addresses to other lists is prohibited.
- The physical address of the sender should be provided on the email and it must be labeled as an advertisement if it is for commercial purposes.
The California state Spam Law – 2012
- This law is more particular than the country wide federal law.
- It is more specific to the state of California and is more stringent and limiting than the CAN-SPAM law.
- According to this law, there is no obligation for the sender to include an opt-out link in the email, But if anyone receives an email which he or she has not opted in for, they can directly sue the sender for about a $1000 for an email, without even having to request and wait for an opt-out.
- Also the bulk email senders cannot furnish any wrong information of the customer in the email.If they do so, they are not complying with the Consumer Legal Remedies Act.
- To be on the safe side, generally bulk email senders go for a double opt-in method and avoid spamming.
Email appending is a process in which a list of emails is merged with an existing database of customers’ name and address only. The list of emails is from a third party (and not the email marketer himself). The email marketer gets this list and appends it to his own database of only names and addresses, to add an additional means of contact to his customers. In the process of email appending, the email list is mixed and matched with the database and the email addresses are added to the matching customers’ details.
Email Appending Contains A Link
Well, as you might have guessed, these customers have not permitted the email marketer to send them email marketing messages, though the email marketer has their older details (name and address) in his data base. So now, this kind of an act results in opt-out email list conception and will eventually result in spamming.
Email appending represents the mentality of an outdated, previous era of marketing where permission was not important and the reason for this is, there were no means of seeking the customers’ permission before invading their privacy. For example, one could not take permission before sending someone direct print marketing stuff. But times have changed and now, when you have the means and methods to ask for someone’s permission. When it is possible, it is substantial to get the permission.
There are also some people with the notion that relevance is more important as opposed to permission. The major difference between permission and relevance is that permission helps to put your proposal forward and relevance makes it sell. So both of them are important at their own instances and you cannot work without either of them.
There are ways by which these “appended” lists are tried to be converted to opt-in lists. When the email is sent, it contains a link to either opt-in or opt-out from further email communications. The recipients have to opt-out from a email marketing campaign that they had never opted-in for! And about those who do not opt-out and still are least bothered or interested in these emails, the sender is happily believing that they are his “opt-in” subscribers!
Autoresponder, as we all know are the programs/services designed to respond or reply to your mails automatically as and when we receive them. Email marketers can use these optimally to save and use their time better. Imagine having to reply to all the emails sent to you by your customers in way of feedback, etc. This does not sound quite feasible and you also would not want to hire staff to do this job when you can hire them for things more complicated. This job is most easily done by the autoresponder programs, which are affordable, inexpensive and save lot of your time.
Autoresponder email programs
Apart from the simple job, auto responders are amazingly capable of doing a whole lot of tasks like sending valuable information to your customers about your site, products, offers, services, articles, etc. ultimately building that well defined relationship with your customers.
Autoresponders are available in various formats. There are many software for autoresponders, which works along with your email marketing campaign. Then there are the script based autoresponders running on your web servers. Another one is the services of autoresponders offered by different providers, which come in a variety of costs and functions. Email marketers like You can opt for them and should think before choosing the right one.
It is obviously amazing and at the same time, satisfying how autoresponders work to relieve us of the big task of sending replies. Whats more? These autoresponders keep sending follow up emails and keep your customer relations and satisfaction intact.
Email marketing has defined marketing in the most affordable and effective manner and autoresponders have taken this marketing technique to greater heights through their efficient work in the real sense of the term.