How To Deal With New Subscribers In Email Marketing

With all the scams and illegitimate businesses in trend these days,  it is most important and crucial that you win the trust of the target recipients of your email marketing. People know to distinguish between marketers who are scammers and work just for money as opposed to those who are trust worthy and deliver customer satisfaction. This trust goes a long way in gaining opt-in subscribers who, on account of their own interest, permit you to send them information and your marketing stuff. It goes without saying that these opt-in subscribers also look for legitimate email marketing campaigns whom they can trust with their email addresses.

What Subscribers is looking in Email Marketing Service

email marketing

The first thing that we all know but still cannot be neglected is that it is always best to refrain from buying or renting mass email lists. Allow communication between your recipients and you through opting in and allow them to trust you. Now, when a visitor to your website subscribes to your email campaigns, it shows that he is need of immediate information which brought him to your site. So always keep your system ready in order to send auto response messages to such new subscribers,  which gives them immediate information they are looking for.

When any visitor is browsing your site, it is important for you to keep an eye on his whereabouts, to know what he is looking for exactly. This can be achieved by add tracker. When you have the information about what your visitor or potential customer is looking for, it will help you in improving your marketing efforts. Also it is important to keep an account of the success of your email marketing campaigns and in what direction they are heading. This gives you room for improving your sales and profit.

Providing useful information is always a good idea to build reputation as an email marketer. People will be interested in your stuff only if they get quality and relevant information from you. Offer email marketing courses or free eBooks from time to time to keep your mass email list subscribers intact and keep your reputation growing. Advertising is best kept low profile at the times when you are offering such courses.

Choosing The Right Bulk Mail Services Provider

Choosing the right bulk mail Services provider is very much important for you entire sales activity.     Having knowledge of the many things that you require for successful email marketing, and which one is right for your needs, helps you a lot in making the correct decision of choosing a bulk mail service provider.

For  understanding the right feature that match your needs, you will have to first identify your needs, in the sense, that you need to know which kind of emails you want to send. Are they going to be newsletters, or alerts, or just text messages? There are different types of emails that you can send. Having said that, we will always need some basic features in our emails, whatever our choice of the type of emails is.

The Basic Features Of Bulk Mail Are

bulk mail

  • Management of lists: You should be able to add, remove or change emails addresses from or to your emailing list. You should also be able to move your lists from one system to another for backups and other uses.
  • Both versions: Your email sending should have the capability of sending both HTML and Text versions in your emails.
  • Deliverability: This depends on the reputation and history of your sender. Make sure that the reputation of your bulk mail sender is intact in order to ensure high deliverability rates.
  • Unsubscribe: You will have to ensure that your recipients have an easy way of unsubscribing from your emails. Don’t let any of your staff ignore any unsubscribe request, it may hamper you campaigns. It should be automatic if possible.
  • Support: There is a need to always have support for the use and manipulation of the Services. Be sure that you have continuous support at your service.
  • User Manuals and documents: You will need the documentation available with you for the best understanding and usage of the software they are using.

How Customers Feedback Can Help You Grow Exponentially

The feedback you get from your recipients turns out to be valuable information that can help you improve customer satisfaction by reducing their complaints. Reporting spam is a great use of feedback.

feedback

Services called Feedback Loops are available, for which you as a marketer should be signed up, to keep track of all the customer feedback that is important to you. Feedback Loops function in this way: They allow your recipients to report spam through their email service provider, and then bring it to you- the email sender.

It happens that your delivery rate is too low in spite of your campaign being completely spam free. These deliverability problems account for the reputation of the email sender, which is turn improved by Feedback Loops. This is done by deleting the uninterested subscribers from your list and eventually reducing your complaint rate.

Feedback Loops for Successful Deliverability

  • Keep an account of your complaint rate, that is, the number of messages that were successfully delivered to the inbox Vs those delivered to the spam folder.
  • Try to judge why the subscribers are complaining, based on your complaint rates and take necessary steps to minimize those complaints in future.
  • Consider using the complaint rates and other valuable information from the feedback loops, in your content testing plans for your email marketing campaign.
  • You should indicate the subscribers who were removed by feedback loops in a proper way, in order to avoid confusing them with other bounce backs or unsubscriptions.
  • Use bulk email marketing services which offer you options to remove the feedback loop complainants automatically from your list.bulk email marketing

Further, Feedback Loops offer different kinds of conveniences to the subscribers. They allow them to change their email reception preferences like email frequency, type (according to relevance), etc. Thus they reduce complaint rates considerably by organising explicit permission based bulk email marketing. When subscribers have a choice of receiving their relevant content at their preferred frequency,the complaint rate is bound to reduce and this helps Bulk Email Marketing in the long run.

Spam Traps: What They Mean And How To Eliminate Them

You have got your mailing list intact and email campaign ready to be sent. One thing that you will never want to happen to your email is to hit a spam trap.

What a Spam Trap

spam trap

First let us see what a spam trap actually means. All the inactive email IDs that users have created and left unused are, after a certain time period made in dormant state . Users can’t access these emails. Such email addresses are sometimes re activated and used by certain ISPs as “spam traps” only to determine whether you are sending mails to inactive mails ,older mails or nonexistent mails.

Another type of spam traps are the ones which are purposely created in order to find out whether they are receiving any kind of mail which they have not subscribed for. These are not real users. Such emails are circulated around the web with the help of some anti-spam organizations through forums, blogs etc.

So when you hit one of these, your IP is blacklisted and major ISPs filter out your messages till your IP is removed from the blacklist. This will obviously do no good to your reputation as a mass mail sender.

Yes, there are some unfortunate ways through which spam traps get into your mailing lists.

Inactive emails: As mentioned earlier when you include old and inactive mails in your list it might turn out to be a spam trap.

Purchased: Spam traps can be one of those emails that you have purchased.

Invalid and fake email addresses: Such address which is deliberately typed in by some users which are fake or invalid can be one such spam trap.

Bounce addresses: After being inactive for a while, some emails stop receiving any messages and can become spam traps.

From the web: When you try harvesting emails from the internet, some of them might be spam traps.

Take Some Steps And Prevent Your Email Campaign Ending In A Spam Trap

Do not include old, inactive mails in your list.

It is a good option to exclude subscribers who have not opened your emails for a long time.

To avoid people typing in fake emails, strengthen your sign-up process.

Try to include a double-opt-in method.

Remove all those emails from which messages are bounced back.

Never try to harvest your mailing list from the net.

Exclude all the recipients who have unsubscribed from your mail campaign.

Identifying spam traps in your mailing list is next to impossible. Your mailing list might consist of millions of emails and finding spam traps in them is like searching for a needle in a hay stack.

So it is best to take some measures to prevent these traps from entering your list.

5 Reasons For Doing Opt-In Mailing And Avoid Spamming

The practice of email marketing primarily requires one to clearly differentiate between opt-In mailing and spamming. But over a period, some elements in this industry have blurred this line for their own selfish benefits. Thus resulting there is confusion between opt-in mailing and spamming. Yes, confusion is bound to occur in such a huge marketing business, where millions of emails are being sent in one instant.

Difference Between Spamming And Opt-in Mailing

Let us have a clear understanding on the difference between spamming and opt-in mailing and refrain from the spamming kind of market. It would only cause damage to our own business.

Opt-in mailing
Opt-In Mailing

The emails sent with commercial purposes to people who have agreed to receive them are considered as Opt-in emails. This is also referred to as permission based email marketing. By permission here, I mean, specific permission that is granted for the receipt of emails from the sender’s own company. This does not mean that if permission is granted for the receipt of emails on a general topic, one can send emails from a particular company. So the best opt-In mailing practice is to send emails to recipients who have granted specific permission.

Now, what can be the reason of permission based emailing being legitimate?

The very fact that the recipient has signed-up for your newsletters and emails declares that he is interested in your stuff and will never mark your emails as spam. More over the chances of increasing your click through get better, considering the fact that these recipients want to know what you have to offer.

This kind of marketing has many more advantages.

  • You are improving and maintaining your prestigious reputation in the email marketing field.
  • Your customers have faith that their privacy is safe with you.
  • You have the opportunity to build long term and enduring relationships with your customers.
  • Your time and money are saved in the process of targeting a specific group of audience and not everyone.
  • Finally your sales parameter is increased and your ultimate goal is achieved.

email marketingBulk Spam Email Marketing

The emails sent for commercial purposes which are not opted in for. That means the recipient has neither subscribed for the receipt of these emails nor is interested in them. This is done by buying mailing lists or harvesting them from the internet.

The main and damaging disadvantages of bulk email spamming and buying mailing lists can be:

  • The time you have spent in doing the job is completely wasted because the uninterested recipients will not even open your emails.
  • In the same vein, you are wasting your money too.
  • The reputation of your company is at stake, with so many spam filters are on the prowl to black list any and every organization they find spamming.
  • The open and click through rates will obviously drop ruining your overall performance.

So make it legitimate by signing up more and more people through legitimate ways and grow through email marketing.

Media Convergence Is The Current Trend

All email marketers know the pains taken to reach the inbox and the importance of the email being clicked. Just imagine that the email is opened and even after that it fails to make the recipient take the required action. It is generally because of some marketing techniques and unattractive images and long and uninteresting content. It proves to be damaging for your campaign when the recipients, even after opening your email, don’t find anything stimulating enough.

Modern Marketing Techniques

marketing techniques

The idea of merging a variety of modern marketing techniques together with email marketing can be termed as Media Convergence. There are good and effective ideas and marketing techniques which work well with emails like audio and video files, high definition images which can talk a lot without having way too much content to be read, interactive social media, and all this followed by some kind of intelligent marketing strategy which will make your recipients realize that they need to take the required action which will ultimately benefit them.

However, media convergence is not just putting too many attractive marketing techniques together. It has to be preplanned and done systematically. You need to do a lot of research about whom and when you are going to send your email campaign. When you focus on consumers in specific regions, it becomes easier for you to know the bandwidth in that area, so that it does not take a lot of time for your recipients to open your emails and also you do not have to compromise on the quality of your audio, video files or imagery.

One more important element to keep in mind is that all of your media that you use in your emails has to be in compatibility with the modern day mobile gadgets. Email marketers should take the advantage of the exposure they can get through today’s smart phones, tablets and the like.

It is also important for you to know the profile of the recipients that you intend to send your email marketing to and their relevant industry. It helps you to decide when you should send out your campaign for maximum visibility and response. Marketing techniques is one tool needed to determine such details.

Thus, marketing convergence should be done with a lot of preplanning and research to get the maximum benefits out of it.

Tips To Gain More Customers Through Email Marketing

Here are some truly useful steps and techniques of bulk email marketing services which will potentially lead you to bring more and more attracted customers to your website, turning your email marketing efforts into sales and eventually increasing your ROI.

Mocial Marketing

There is a lot of hype these days about “mocial” marketing. Let’s see what it actually is. Marketing through Mobile and Social media is being termed as mocial marketing.

Why Mocial Marketing Hyped And Used

mocial marketing

It completely makes sense why it is being hyped and used so much these days. With the advent of smart phones, the internet has reached our pockets, at the same time, the chance for email marketers to reach the pocket of their recipients has brightened. Also with the inclination of people toward a virtual social life through social networking channels has further brightened the chances of email marketers to make their message reach out to a larger prospective audience.

So it can safely be said that through Mocial marketing, the email marketing can have a larger and propelling impact on a greater prospective audience. There is one catch though. This technique has to be practiced wisely to gain its full potential benefits. Having said that, it is not so difficult as it may seem, to progress in your email campaigns through mocial marketing.

You have to understand that your emails can look quite different on mobile devices like smart phones or tablets, etc. then they look on a pc or a laptop. Nevertheless, there are many applications designed for your use to make your emails look good on the mobiles as well. Email marketers will have to focus on optimizing their email marketing campaign for mobile devices as well. Make the best use of this opportunity called Mocial marketing.

Even after the advent of the mocial marketing you will always have to bear in mind the old solid rules of email marketing, while implementing the new rules of mocial marketing. The rules like valuable content, attractive designs and discounts and offers to keep your customer relationship, continue to be the basic strategies. You only have to modify these basic email campaigns according to the new mocial marketing tactics, that’s it!