Things to consider while opting for email marketing newsletters

Things to consider before establishing as an email sender

Email marketing is of high importance as far as a business is considered. An email newsletter is the one which provides relevant news and progresses regarding your business. Here the email sender specifically frames a mailing list of the customers who have opted for the newsletter either through the online website or similar media. After the initiation of your email newsletters, the foremost thing that you check is the efficiency of the same. You have to make sure that you are getting some returns for your investment. Look for the number of users clicking on the links in the mails. It’s easy to track once you have reliable email servers and services employed for this task.

Qualities of a good email senderemail sender

One of the key aspects that you have to look upon is the sender score and email reach. Consider a scenario where we are not certain about the recipients. This is totally attributed to the origination of the email addresses. If you are not sure from where they came from, as an email sender there are chances for you to get meagre responses. Sometimes organisations go for rented email lists. A good percentage of these addresses have already become inactive or obsolete. Another aspect is making sure that your email is available in the inbox of the user and not the spam folder.

To check whether an email sender is categorized under spam, you just need to send a copy of these mails to your inbox. If you cannot find it there, chances are that your other recipients will end up in the same situation. You have to make sure that none of the addresses will lead to a spam trap as it can be highly disparaging for the business. Another good practice is to send greeting messages once you are done with confirmation mail. You need to add branding to your emails so that they can be easily distinguished. Who knows, your users might be receiving hundreds of similar mails in a day from different email servers across the globe. Use the same tone of communication as the user will have great expectations from your business, and you ought to not be one-sided.

A few email marketing secrets that you need to know

The relation between email marketing and a mail server

Email marketing is one of the reliable self-promotion tactics used by businesses around the globe. Although most of the companies keep the practice of sending bulk emails as a method of marketing, there are some things that they forget and perhaps these are some of the secrets that you need to know. The foremost thing that you have to keep in mind while choosing a mail server facility is your business goals and target audience. You have to know who would be reading your business mail at the other end. You should also put a signature of your company on every email that you send. This can be called as branding your mails using the business’s identity.

Making the most out of a mail servermail server

It is a good idea to spend some time and resources on designing these emails. Once you’ve got a good mail server to perform the action of sending these emails, you can think of buying pre-designed templates for the same. For best results, you can opt for an smtp mail server. There are many firms that do not focus on designs. If it is appealing to the eyes, the viewer would certainly try to take a second look at it. Now think the opposite, if it’s not at all appealing, chances are that your email gets ignored. You can try these templates for, say 30 days before you actually buy it.

Another facet of email marketing is testing the mails for better results. You have to make sure that the email is focussed on a particular topic. You have to send the mail to yourself and your friends to check for its performance. Hence you need to think of it while hiring a mail server for the same purpose. You also have to keep the subject titles short and clear. Be sure to cross check this aspect while you are using an smtp mail server sending these mails. Ask the recipients directly about the services that they are expecting from you. Always try to get a good feedback from them so that you can invest some time to make things better on your side.

All Bulk Email Sender Understanding Spamming Laws

There are two laws pertaining to spamming which all the bulk email sender should be aware of, if they are sending email marketing messages to or within the USA.

One is a federal law applicable to the whole country which was passed in 2003.It is popularly known as The CAN SPAM Act – 2003.

The other one is a state law pertaining to emails sent to or within California, passed in 2012.bulk email sender

The Two Acts Of Bulk Email Sending

The CAN SPAM Act 2003:

  • CAN SPAM stands for Controlling the Assault of Non Solicited Pornography And Marketing.
  • Its provisions are:
    • Misleading or false information not to be used anywhere in the header or subject.
    • Complete information of the sender, recipient and the domain must be mentioned.
    • There should be a provision of opting-out of receiving emails for the recipient and it should be active for atleast 30 days from when the email is sent.
    • Transfer of email addresses to other lists is prohibited.
    • The physical address of the sender should be provided on the email and it must be labeled as an advertisement if it is for commercial purposes.

The California state Spam Law – 2012

  • This law is more particular than the country wide federal law.
  • It is more specific to the state of California and is more stringent and limiting than the CAN-SPAM law.
  • According to this law, there is no obligation for the sender to include an opt-out link in the email, But if anyone receives an email which he or she has not opted in for, they can directly sue the sender for about a $1000 for an email, without even having to request and wait for an opt-out.
  • Also the bulk email senders cannot furnish any wrong information of the customer in the email.If they do so, they are not complying with the Consumer Legal Remedies Act.
  • To be on the safe side, generally bulk email senders go for a double opt-in method and avoid spamming.

Avoid Email Appending

Email appending is a process in which a list of emails is merged with an existing database of customers’ name and address only. The list of emails is from a third party (and not the email marketer himself). The email marketer gets this list and appends it to his own database of only names and addresses, to add an additional means of contact to his customers. In the process of email appending, the email list is mixed and matched with the database and the email addresses are added to the matching customers’ details.

Email Appending Contains A Link

email appending

Well, as you might have guessed, these customers have not permitted the email marketer to send them email marketing messages, though the email marketer has their older details (name and address) in his data base. So now, this kind of an act results in opt-out email list conception and will eventually result in spamming.

Email appending represents the mentality of an outdated, previous era of marketing where permission was not important and the reason for this is, there were no means of seeking the customers’ permission before invading their privacy. For example, one could not take permission before sending someone direct print marketing stuff. But times have changed and now, when you have the means and methods to ask for someone’s permission. When it is possible, it is substantial to get the permission.

There are also some people with the notion that relevance is more important as opposed to permission. The major difference between permission and relevance is that permission helps to put your proposal forward and relevance makes it sell. So both of them are important at their own instances and you cannot work without either of them.

There are ways by which these “appended” lists are tried to be converted to opt-in lists. When the email is sent, it contains a link to either opt-in or opt-out from further email communications. The  recipients have to opt-out from a email marketing campaign that they had never opted-in for! And about those who do not opt-out and still are least bothered or interested in these emails, the sender is happily believing that they are his “opt-in” subscribers!

How Autoresponders Are Your True Helpers In Email Marketing

Autoresponder, as we all know are the programs/services designed to respond or reply to your mails automatically as and when we receive them. Email marketers can use these optimally to save and use their time better. Imagine having to reply to all the emails sent to you by your customers in way of feedback, etc. This does not sound quite feasible and you also would not want to hire staff to do this job when you can hire them for things more complicated. This job is most easily done by the autoresponder programs, which are affordable, inexpensive and save lot of your time.

Autoresponder email programs

email

Apart from the simple job, auto responders are amazingly capable of doing a whole lot of tasks like sending valuable information to your customers about your site, products, offers, services, articles, etc. ultimately building that well defined relationship with your customers.

Autoresponders are available in various formats. There are many software for autoresponders, which works along with your email marketing campaign. Then there are the script based autoresponders running on your web servers. Another one is the services of autoresponders offered by different providers, which come in a variety of costs and functions. Email marketers like You can opt for them and should think before choosing the right one.

It is obviously amazing and at the same time, satisfying how autoresponders work to relieve us of the big task of sending replies. Whats more?  These autoresponders keep sending follow up emails and keep your customer relations and satisfaction intact.

Email marketing has defined marketing in the most affordable and effective manner and autoresponders have taken this marketing technique to greater heights through their efficient work in the real sense of the term.

How To Deal With New Subscribers In Email Marketing

With all the scams and illegitimate businesses in trend these days,  it is most important and crucial that you win the trust of the target recipients of your email marketing. People know to distinguish between marketers who are scammers and work just for money as opposed to those who are trust worthy and deliver customer satisfaction. This trust goes a long way in gaining opt-in subscribers who, on account of their own interest, permit you to send them information and your marketing stuff. It goes without saying that these opt-in subscribers also look for legitimate email marketing campaigns whom they can trust with their email addresses.

What Subscribers is looking in Email Marketing Service

email marketing

The first thing that we all know but still cannot be neglected is that it is always best to refrain from buying or renting mass email lists. Allow communication between your recipients and you through opting in and allow them to trust you. Now, when a visitor to your website subscribes to your email campaigns, it shows that he is need of immediate information which brought him to your site. So always keep your system ready in order to send auto response messages to such new subscribers,  which gives them immediate information they are looking for.

When any visitor is browsing your site, it is important for you to keep an eye on his whereabouts, to know what he is looking for exactly. This can be achieved by add tracker. When you have the information about what your visitor or potential customer is looking for, it will help you in improving your marketing efforts. Also it is important to keep an account of the success of your email marketing campaigns and in what direction they are heading. This gives you room for improving your sales and profit.

Providing useful information is always a good idea to build reputation as an email marketer. People will be interested in your stuff only if they get quality and relevant information from you. Offer email marketing courses or free eBooks from time to time to keep your mass email list subscribers intact and keep your reputation growing. Advertising is best kept low profile at the times when you are offering such courses.

Choosing The Right Bulk Mail Services Provider

Choosing the right bulk mail Services provider is very much important for you entire sales activity. Having knowledge of the many things that you require for successful email marketing, and which one is right for your needs, helps you a lot in making the correct decision of choosing a bulk mail service provider.

For  understanding the right feature that match your needs, you will have to first identify your needs, in the sense, that you need to know which kind of emails you want to send. Are they going to be newsletters, or alerts, or just text messages? There are different types of emails that you can send using bulk mail services. Having said that, we will always need some basic features in our emails, whatever our choice of the type of emails is.

The Basic Features Of Bulk Mail Are

bulk mail

  • Management of lists: You should be able to add, remove or change emails addresses from or to your emailing list. You should also be able to move your lists from one system to another for backups and other uses.
  • Both versions: Your email sending should have the capability of sending both HTML and Text versions in your emails.
  • Deliverability: This depends on the reputation and history of your sender. Make sure that the reputation of your bulk mail sender is intact in order to ensure high deliverability rates.
  • Unsubscribe: You will have to ensure that your recipients have an easy way of unsubscribing from your emails. Don’t let any of your staff ignore any unsubscribe request, it may hamper you campaigns. It should be automatic if possible.
  • Support: There is a need to always have support for the use and manipulation of the Services. Be sure that you have continuous support at your service.
  • User Manuals and documents: You will need the documentation available with you for the best understanding and usage of the software they are using.

How Customers Feedback Can Help You Grow Exponentially

The feedback you get from your recipients turns out to be valuable information that can help you improve customer satisfaction by reducing their complaints. Reporting spam is a great use of feedback.

feedback

Services called Feedback Loops are available, for which you as a marketer should be signed up, to keep track of all the customer feedback that is important to you. Feedback Loops function in this way: They allow your recipients to report spam through their email service provider, and then bring it to you- the email sender.

It happens that your delivery rate is too low in spite of your campaign being completely spam free. These deliverability problems account for the reputation of the email sender, which is turn improved by Feedback Loops. This is done by deleting the uninterested subscribers from your list and eventually reducing your complaint rate.

Feedback Loops for Successful Deliverability

  • Keep an account of your complaint rate, that is, the number of messages that were successfully delivered to the inbox Vs those delivered to the spam folder.
  • Try to judge why the subscribers are complaining, based on your complaint rates and take necessary steps to minimize those complaints in future.
  • Consider using the complaint rates and other valuable information from the feedback loops, in your content testing plans for your email marketing campaign.
  • You should indicate the subscribers who were removed by feedback loops in a proper way, in order to avoid confusing them with other bounce backs or unsubscriptions.
  • Use bulk email marketing services which offer you options to remove the feedback loop complainants automatically from your list.bulk email marketing

Further, Feedback Loops offer different kinds of conveniences to the subscribers. They allow them to change their email reception preferences like email frequency, type (according to relevance), etc. Thus they reduce complaint rates considerably by organising explicit permission based bulk email marketing. When subscribers have a choice of receiving their relevant content at their preferred frequency,the complaint rate is bound to reduce and this helps Bulk Email Marketing in the long run.

Spam Traps: What They Mean And How To Eliminate Them

You have got your mailing list intact and email campaign ready to be sent. One thing that you will never want to happen to your email is to hit a spam trap.

What a Spam Trap

spam trap

First let us see what a spam trap actually means. All the inactive email IDs that users have created and left unused are, after a certain time period made in dormant state . Users can’t access these emails. Such email addresses are sometimes re activated and used by certain ISPs as “spam traps” only to determine whether you are sending mails to inactive mails ,older mails or nonexistent mails.

Another type of spam traps are the ones which are purposely created in order to find out whether they are receiving any kind of mail which they have not subscribed for. These are not real users. Such emails are circulated around the web with the help of some anti-spam organizations through forums, blogs etc.

So when you hit one of these, your IP is blacklisted and major ISPs filter out your messages till your IP is removed from the blacklist. This will obviously do no good to your reputation as a mass mail sender.

Yes, there are some unfortunate ways through which spam traps get into your mailing lists.

Inactive emails: As mentioned earlier when you include old and inactive mails in your list it might turn out to be a spam trap.

Purchased: Spam traps can be one of those emails that you have purchased.

Invalid and fake email addresses: Such address which is deliberately typed in by some users which are fake or invalid can be one such spam trap.

Bounce addresses: After being inactive for a while, some emails stop receiving any messages and can become spam traps.

From the web: When you try harvesting emails from the internet, some of them might be spam traps.

Take Some Steps And Prevent Your Email Campaign Ending In A Spam Trap

Do not include old, inactive mails in your list.

It is a good option to exclude subscribers who have not opened your emails for a long time.

To avoid people typing in fake emails, strengthen your sign-up process.

Try to include a double-opt-in method.

Remove all those emails from which messages are bounced back.

Never try to harvest your mailing list from the net.

Exclude all the recipients who have unsubscribed from your mail campaign.

Identifying spam traps in your mailing list is next to impossible. Your mailing list might consist of millions of emails and finding spam traps in them is like searching for a needle in a hay stack.

So it is best to take some measures to prevent these traps from entering your list.