Choosing the right bulk mail Services provider is very much important for you entire sales activity. Having knowledge of the many things that you require for successful email marketing, and which one is right for your needs, helps you a lot in making the correct decision of choosing a bulk mail service provider.
For understanding the right feature that match your needs, you will have to first identify your needs, in the sense, that you need to know which kind of emails you want to send. Are they going to be newsletters, or alerts, or just text messages? There are different types of emails that you can send. Having said that, we will always need some basic features in our emails, whatever our choice of the type of emails is.
The Basic Features Of Bulk Mail Are
- Management of lists: You should be able to add, remove or change emails addresses from or to your emailing list. You should also be able to move your lists from one system to another for backups and other uses.
- Both versions: Your email sending should have the capability of sending both HTML and Text versions in your emails.
- Deliverability: This depends on the reputation and history of your sender. Make sure that the reputation of your bulk mail sender is intact in order to ensure high deliverability rates.
- Unsubscribe: You will have to ensure that your recipients have an easy way of unsubscribing from your emails. Don’t let any of your staff ignore any unsubscribe request, it may hamper you campaigns. It should be automatic if possible.
- Support: There is a need to always have support for the use and manipulation of the Services. Be sure that you have continuous support at your service.
- User Manuals and documents: You will need the documentation available with you for the best understanding and usage of the software they are using.