Why SMTP email servers are the best option so far
There are many technologies available for sending extensive mails with respect to a business. One of the reliable technologies available these days is SMTP which is the short for simple mail transfer protocol. It is a set of rules that are defined for sending mails through the internet. If you employ SMTP email servers for sending mails, not only that the progress of mails can be tracked but also you get opportunities to grow your business.
The best part of an SMTP server is that it is greatly user-friendly. You need not have great technical know how for operating an SMTP server. Plus it is easy to teach anyone how to operate it, you can be a mentor. One of the key reasons for following this track is that you can completely trust this technology.
Effectively using SMTP email servers for email campaigns
Although SMTP mail servers are attributed to a plethora of uses, the prime usage is accounted for sending numerous mails at a time. Also, this protocol enables the fast sending of mails. Compared to other protocols for sending mails SMTP transcends the others when speed is taken in concern.
Now you don’t have to worry about thinking what is my SMTP server doing in my business. Moreover you will be knowing how to make use of it in an effective way. Think of the SMTP server as a private post office specially designed for your company. We cannot wait for long while considering these mails and that is what SMTP is all about.
Usually SMTP email servers connect through the port 25 for establishing a connection between the user and the mail server. The first and foremost thing that happens while you send a mail is checking for spam content. If it is found to be spam, instantly the mail is tracked and often reported.
If you now think that you don’t know what is my SMTP server, just visit some of the on-line sites. It uses the DNS to collect mail addresses of the recipients, this in turn would make sure that your mail is delivered on right time.
The role of smtp server in an ecommerce business
There are many ways a business can make use of an SMTP server. Apparently this is a technology used for the sending of bulk mail which shall be explained in detail herein. A mail server has close connection with an eCommerce business than anything else. An eCommerce solution mainly deals with selling of goods and services through the internet.
And where are the mails sent through – the internet! SMTP is the short for simple mail transfer protocol. It defines the basic set of rules maintained while messages, typically emails, are sent to recipients through the internet. The success of your eCommerce business can be determined by the strategy that you use for sending bulk mail. Reports, newsletters and order tracking are done through mail these days, so it is really important with respect to a business.
How to make the most out of an SMTP server
Things can drastically change at the side of your business by implementing some good tactics. Let is pitch our tents to the eCommerce scenario. There are tens of things that you need to consider while running an on-line business. Since most of the procedures of commerce happen “electronically” tracking can sometimes become a pain.
This is where an SMTP server comes into play. Not only that the mails get delivered in the right time but you are also enabled to track the progress of the bulk mail that you have sent. For this you need an SMTP outgoing mail server which gives detailed information on the mails that have been sent and the ones that have failed to make it to the user’s inbox.
The most important thing regarding an email marketing campaign is tracking the progress. With this you can come to know the efficiency of an SMTP server. And if you find the server to be not effective, you can think of going with another solution. And even you can track the progress of mails sent by an SMTP outgoing mail server. This can be crucial for your eCommerce business as you can find where you are lacking and “fix” that particular zone.
What is the mail server actually?
Although we do a lot of email campaigns and mail marketing procedures every day in business, at times we do fail to understand how they work. The mail server is actually similar to the post office that’s near to your home. The only visible difference is that things are done “electronically” rather than manually. For running a server that is intended to provide mailing services, companies get the help of an internet service provider, often abbreviated as an ISP.
Let us take a glance at how things work when you send a mail. Sending to a mail server that belongs within your network is not at all something that needs great explanation, but when things go beyond your network, things get quite complex. There are many underlying protocols (which are basically rules for transmitting data) for sending and receiving mails.
Delving deep into the mail server to get better understanding
Let us take a deep look at the technical aspects of the mail server. Although things at the outside feel so simple, complex procedures are carried out while sending a mail. The main protocol behind sending of mails is SMTP (Simple Mail Transfer Protocol), whether it be business mails or personal mails.
An old technology that prevailed was IMAP which has now become obsolete. Latest technologies in the field of mass mailing include Linux mail server, but the scope of the same goes beyond our discussion. There are many benefits of considering Linux platform which are discusses herein.
When we consider any kind of servers, a set of programs are required for the smooth running of the same. Here the mail server requires a set of software to send the mails at the desired times.
The underlying protocols include ESMTP which is the short for Extended SMTP, generally used for sending thousands of mails at a time. Of course you need a good IT department to meet all the mailing requirements.To take the advantage of a linux mail server to the complete level, you need great expertise on technology. Whatsoever, following some simple practices while sending emails can bring great results to your organisation.
using a mail SMTP server
There are many modes through which you can send mass mails. One of the best available solutions today for this purpose is using a mail smtp server. This is quite a reliable yet completely affordable solution. You don’t have to waste a great deal of money for implementing these email technologies into your business account. If you have ecommerce businesses running online, you should be already set up with a mass mailing service. Nonetheless you require one sooner or later, if you have not yet setup one. SMTP can be preferred over other protocols because it makes the procedure of sending mails simple and effective.
The real Benefits of using a mail smtp server
One of the best known benefits of using a mail smtp server is that you will get to know what really happens to your messages. Let us consider a simple scenario. Suppose that you have send some thousands of mails to a list. Now you see that only a few people have responded to the links in those mails. No doubt there would be something that went wrong. But what if you were not able to track these mistakes. This is where SMTP comes into play and it is one of the best mail server that you can find around.
On the one hand, a mail smtp server can save you a lot of time in finding the results of your mails. By results we mean the outcome of sending emails, like whether it was perfectly delivered. Were there any interruptions in between the sending procedure, SMTP will instantly give response to the sender. By this you can make sure whether the email is perceived at the other end. This is something that is really important as far as a business or ecommerce is considered. A best mail server will already have these services installed on them. So if you are using one of those, then probably you don’t have to worry about these mails going into the junk into the folder and your mails will can be sent with a good branding of your company.
Getting to know more on a windows mail server
There is no other method for promotion which is as effective as email marketing. For this, you need to deploy a reliable windows mail server which can send these business mails in large numbers. There are many benefits of using this over the conventional systems albeit reliable software solutions are available these days, regardless of the platform. Basically windows is a platform which is owned by Microsoft and for using their software you have to pay them. On the other hand, Linux is totally available free of cost, cutting the cost of deployment.
Why windows mail server can be effective for businesses
Though the initial deployment cost for a windows mail server is going to be comparatively high, it performs really well when we think about the functionality. Businesses around the globe have been running this operating system since a long time and many of them recommend it for varied reasons. One is that it is really assistive for the workforce in the enterprise. On the other hand, Linux systems are highly effective when we consider the cost of deployment and operation. A linux mail server can cut the expenses to a great extent since it is an open source technology. Moreover you get enormous community support from developers around the globe.
Now let us consider the interface and hardware. A windows mail server will require a better hardware to unleash its full potential. Windows platform has been known and scrutinized for the hardware usage during the past few years. Although linux mail servers would only utilise the hardware according to the needs of the system, there are many other benefits of opting the same. One thing is that the interface is really clean, for instance the Gnome interface. It runs on all hardware platforms whether it be from AMD or Intel. Also there are many other uses of this platform. You get frequent updates all at free of cost. There are many online portals which you can make use of to serve better content to the user, with the Linux platform in your hand.
Things to consider before establishing as an email sender
Email marketing is of high importance as far as a business is considered. An email newsletter is the one which provides relevant news and progresses regarding your business. Here the email sender specifically frames a mailing list of the customers who have opted for the newsletter either through the online website or similar media. After the initiation of your email newsletters, the foremost thing that you check is the efficiency of the same. You have to make sure that you are getting some returns for your investment. Look for the number of users clicking on the links in the mails. It’s easy to track once you have reliable email servers and services employed for this task.
Qualities of a good email sender
One of the key aspects that you have to look upon is the sender score and email reach. Consider a scenario where we are not certain about the recipients. This is totally attributed to the origination of the email addresses. If you are not sure from where they came from, as an email sender there are chances for you to get meagre responses. Sometimes organisations go for rented email lists. A good percentage of these addresses have already become inactive or obsolete. Another aspect is making sure that your email is available in the inbox of the user and not the spam folder.
To check whether an email sender is categorized under spam, you just need to send a copy of these mails to your inbox. If you cannot find it there, chances are that your other recipients will end up in the same situation. You have to make sure that none of the addresses will lead to a spam trap as it can be highly disparaging for the business. Another good practice is to send greeting messages once you are done with confirmation mail. You need to add branding to your emails so that they can be easily distinguished. Who knows, your users might be receiving hundreds of similar mails in a day from different email servers across the globe. Use the same tone of communication as the user will have great expectations from your business, and you ought to not be one-sided.
The practice of email marketing primarily requires one to clearly differentiate between opt-In mailing and spamming. But over a period, some elements in this industry have blurred this line for their own selfish benefits. Thus resulting there is confusion between opt-in mailing and spamming. Yes, confusion is bound to occur in such a huge marketing business, where millions of emails are being sent in one instant.
Difference Between Spamming And Opt-in Mailing
Let us have a clear understanding on the difference between spamming and opt-in mailing and refrain from the spamming kind of market. It would only cause damage to our own business.
The emails sent with commercial purposes to people who have agreed to receive them are considered as Opt-in emails. This is also referred to as permission based email marketing. By permission here, I mean, specific permission that is granted for the receipt of emails from the sender’s own company. This does not mean that if permission is granted for the receipt of emails on a general topic, one can send emails from a particular company. So the best opt-In mailing practice is to send emails to recipients who have granted specific permission.
Now, what can be the reason of permission based emailing being legitimate?
The very fact that the recipient has signed-up for your newsletters and emails declares that he is interested in your stuff and will never mark your emails as spam. More over the chances of increasing your click through get better, considering the fact that these recipients want to know what you have to offer.
This kind of marketing has many more advantages.
- You are improving and maintaining your prestigious reputation in the email marketing field.
- Your customers have faith that their privacy is safe with you.
- You have the opportunity to build long term and enduring relationships with your customers.
- Your time and money are saved in the process of targeting a specific group of audience and not everyone.
- Finally your sales parameter is increased and your ultimate goal is achieved.
Bulk Spam Email Marketing
The emails sent for commercial purposes which are not opted in for. That means the recipient has neither subscribed for the receipt of these emails nor is interested in them. This is done by buying mailing lists or harvesting them from the internet.
The main and damaging disadvantages of bulk email spamming and buying mailing lists can be:
- The time you have spent in doing the job is completely wasted because the uninterested recipients will not even open your emails.
- In the same vein, you are wasting your money too.
- The reputation of your company is at stake, with so many spam filters are on the prowl to black list any and every organization they find spamming.
- The open and click through rates will obviously drop ruining your overall performance.
So make it legitimate by signing up more and more people through legitimate ways and grow through email marketing.
All email marketers know the pains taken to reach the inbox and the importance of the email being clicked. Just imagine that the email is opened and even after that it fails to make the recipient take the required action. It is generally because of some marketing techniques and unattractive images and long and uninteresting content. It proves to be damaging for your campaign when the recipients, even after opening your email, don’t find anything stimulating enough.
Modern Marketing Techniques
The idea of merging a variety of modern marketing techniques together with email marketing can be termed as Media Convergence. There are good and effective ideas and marketing techniques which work well with emails like audio and video files, high definition images which can talk a lot without having way too much content to be read, interactive social media, and all this followed by some kind of intelligent marketing strategy which will make your recipients realize that they need to take the required action which will ultimately benefit them.
However, media convergence is not just putting too many attractive marketing techniques together. It has to be preplanned and done systematically. You need to do a lot of research about whom and when you are going to send your email campaign. When you focus on consumers in specific regions, it becomes easier for you to know the bandwidth in that area, so that it does not take a lot of time for your recipients to open your emails and also you do not have to compromise on the quality of your audio, video files or imagery.
One more important element to keep in mind is that all of your media that you use in your emails has to be in compatibility with the modern day mobile gadgets. Email marketers should take the advantage of the exposure they can get through today’s smart phones, tablets and the like.
It is also important for you to know the profile of the recipients that you intend to send your email marketing to and their relevant industry. It helps you to decide when you should send out your campaign for maximum visibility and response. Marketing techniques is one tool needed to determine such details.
Thus, marketing convergence should be done with a lot of preplanning and research to get the maximum benefits out of it.
There is a lot of hype these days about “mocial” marketing. Let’s see what it actually is. Marketing through Mobile and Social media is being termed as mocial marketing.
Why Mocial Marketing Hyped And Used
It completely makes sense why it is being hyped and used so much these days. With the advent of smart phones, the internet has reached our pockets, at the same time, the chance for email marketers to reach the pocket of their recipients has brightened. Also with the inclination of people toward a virtual social life through social networking channels has further brightened the chances of email marketers to make their message reach out to a larger prospective audience.
So it can safely be said that through Mocial marketing, the email marketing can have a larger and propelling impact on a greater prospective audience. There is one catch though. This technique has to be practiced wisely to gain its full potential benefits. Having said that, it is not so difficult as it may seem, to progress in your email campaigns through mocial marketing.
You have to understand that your emails can look quite different on mobile devices like smart phones or tablets, etc. then they look on a pc or a laptop. Nevertheless, there are many applications designed for your use to make your emails look good on the mobiles as well. Email marketers will have to focus on optimizing their email marketing campaign for mobile devices as well. Make the best use of this opportunity called Mocial marketing.
Even after the advent of the mocial marketing you will always have to bear in mind the old solid rules of email marketing, while implementing the new rules of mocial marketing. The rules like valuable content, attractive designs and discounts and offers to keep your customer relationship, continue to be the basic strategies. You only have to modify these basic email campaigns according to the new mocial marketing tactics, that’s it!