How Customers Feedback Can Help You Grow Exponentially

The feedback you get from your recipients turns out to be valuable information that can help you improve customer satisfaction by reducing their complaints. Reporting spam is a great use of feedback.


Services called Feedback Loops are available, for which you as a marketer should be signed up, to keep track of all the customer feedback that is important to you. Feedback Loops function in this way: They allow your recipients to report spam through their email service provider, and then bring it to you- the email sender.

It happens that your delivery rate is too low in spite of your campaign being completely spam free. These deliverability problems account for the reputation of the email sender, which is turn improved by Feedback Loops. This is done by deleting the uninterested subscribers from your list and eventually reducing your complaint rate.

Feedback Loops for Successful Deliverability

  • Keep an account of your complaint rate, that is, the number of messages that were successfully delivered to the inbox Vs those delivered to the spam folder.
  • Try to judge why the subscribers are complaining, based on your complaint rates and take necessary steps to minimize those complaints in future.
  • Consider using the complaint rates and other valuable information from the feedback loops, in your content testing plans for your email marketing campaign.
  • You should indicate the subscribers who were removed by feedback loops in a proper way, in order to avoid confusing them with other bounce backs or unsubscriptions.
  • Use bulk email marketing services which offer you options to remove the feedback loop complainants automatically from your list.bulk email marketing

Further, Feedback Loops offer different kinds of conveniences to the subscribers. They allow them to change their email reception preferences like email frequency, type (according to relevance), etc. Thus they reduce complaint rates considerably by organising explicit permission based bulk email marketing. When subscribers have a choice of receiving their relevant content at their preferred frequency,the complaint rate is bound to reduce and this helps Bulk Email Marketing in the long run.

Spam Traps: What They Mean And How To Eliminate Them

You have got your mailing list intact and email campaign ready to be sent. One thing that you will never want to happen to your email is to hit a spam trap.

What a Spam Trap

spam trap

First let us see what a spam trap actually means. All the inactive email IDs that users have created and left unused are, after a certain time period made in dormant state . Users can’t access these emails. Such email addresses are sometimes re activated and used by certain ISPs as “spam traps” only to determine whether you are sending mails to inactive mails ,older mails or nonexistent mails.

Another type of spam traps are the ones which are purposely created in order to find out whether they are receiving any kind of mail which they have not subscribed for. These are not real users. Such emails are circulated around the web with the help of some anti-spam organizations through forums, blogs etc.

So when you hit one of these, your IP is blacklisted and major ISPs filter out your messages till your IP is removed from the blacklist. This will obviously do no good to your reputation as a mass mail sender.

Yes, there are some unfortunate ways through which spam traps get into your mailing lists.

Inactive emails: As mentioned earlier when you include old and inactive mails in your list it might turn out to be a spam trap.

Purchased: Spam traps can be one of those emails that you have purchased.

Invalid and fake email addresses: Such address which is deliberately typed in by some users which are fake or invalid can be one such spam trap.

Bounce addresses: After being inactive for a while, some emails stop receiving any messages and can become spam traps.

From the web: When you try harvesting emails from the internet, some of them might be spam traps.

Take Some Steps And Prevent Your Email Campaign Ending In A Spam Trap

Do not include old, inactive mails in your list.

It is a good option to exclude subscribers who have not opened your emails for a long time.

To avoid people typing in fake emails, strengthen your sign-up process.

Try to include a double-opt-in method.

Remove all those emails from which messages are bounced back.

Never try to harvest your mailing list from the net.

Exclude all the recipients who have unsubscribed from your mail campaign.

Identifying spam traps in your mailing list is next to impossible. Your mailing list might consist of millions of emails and finding spam traps in them is like searching for a needle in a hay stack.

So it is best to take some measures to prevent these traps from entering your list.