Autoresponder, as we all know are the programs/services designed to respond or reply to your mails automatically as and when we receive them. Email marketers can use these optimally to save and use their time better. Imagine having to reply to all the emails sent to you by your customers in way of feedback, etc. This does not sound quite feasible and you also would not want to hire staff to do this job when you can hire them for things more complicated. This job is most easily done by the autoresponder programs, which are affordable, inexpensive and save lot of your time.
Autoresponder email programs
Apart from the simple job, auto responders are amazingly capable of doing a whole lot of tasks like sending valuable information to your customers about your site, products, offers, services, articles, etc. ultimately building that well defined relationship with your customers.
Autoresponders are available in various formats. There are many software for autoresponders, which works along with your email marketing campaign. Then there are the script based autoresponders running on your web servers. Another one is the services of autoresponders offered by different providers, which come in a variety of costs and functions. Email marketers like You can opt for them and should think before choosing the right one.
It is obviously amazing and at the same time, satisfying how autoresponders work to relieve us of the big task of sending replies. Whats more? These autoresponders keep sending follow up emails and keep your customer relations and satisfaction intact.
Email marketing has defined marketing in the most affordable and effective manner and autoresponders have taken this marketing technique to greater heights through their efficient work in the real sense of the term.
There are some legal issues in email marketing too as in any other walk of life. These should not be ignored and taken well into account while your email marketing to avoid getting into unnecessary troubles.
The feedback you get from your recipients turns out to be valuable information that can help you improve customer satisfaction by reducing their complaints. Reporting spam is a great use of feedback.
Services called Feedback Loops are available, for which you as a marketer should be signed up, to keep track of all the customer feedback that is important to you. Feedback Loops function in this way: They allow your recipients to report spam through their email service provider, and then bring it to you- the email sender.
It happens that your delivery rate is too low in spite of your campaign being completely spam free. These deliverability problems account for the reputation of the email sender, which is turn improved by Feedback Loops. This is done by deleting the uninterested subscribers from your list and eventually reducing your complaint rate.
Feedback Loops for Successful Deliverability
Keep an account of your complaint rate, that is, the number of messages that were successfully delivered to the inbox Vs those delivered to the spam folder.
Try to judge why the subscribers are complaining, based on your complaint rates and take necessary steps to minimize those complaints in future.
Consider using the complaint rates and other valuable information from the feedback loops, in your content testing plans for your email marketing campaign.
You should indicate the subscribers who were removed by feedback loops in a proper way, in order to avoid confusing them with other bounce backs or unsubscriptions.
Use bulk email marketing services which offer you options to remove the feedback loop complainants automatically from your list.
Further, Feedback Loops offer different kinds of conveniences to the subscribers. They allow them to change their email reception preferences like email frequency, type (according to relevance), etc. Thus they reduce complaint rates considerably by organising explicit permission based bulk email marketing. When subscribers have a choice of receiving their relevant content at their preferred frequency,the complaint rate is bound to reduce and this helps Bulk Email Marketing in the long run.
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