Email appending is a process in which a list of emails is merged with an existing database of customers’ name and address only. The list of emails is from a third party (and not the email marketer himself). The email marketer gets this list and appends it to his own database of only names and addresses, to add an additional means of contact to his customers. In the process of email appending, the email list is mixed and matched with the database and the email addresses are added to the matching customers’ details.
Email Appending Contains A Link
Well, as you might have guessed, these customers have not permitted the email marketer to send them email marketing messages, though the email marketer has their older details (name and address) in his data base. So now, this kind of an act results in opt-out email list conception and will eventually result in spamming.
Email appending represents the mentality of an outdated, previous era of marketing where permission was not important and the reason for this is, there were no means of seeking the customers’ permission before invading their privacy. For example, one could not take permission before sending someone direct print marketing stuff. But times have changed and now, when you have the means and methods to ask for someone’s permission. When it is possible, it is substantial to get the permission.
There are also some people with the notion that relevance is more important as opposed to permission. The major difference between permission and relevance is that permission helps to put your proposal forward and relevance makes it sell. So both of them are important at their own instances and you cannot work without either of them.
There are ways by which these “appended” lists are tried to be converted to opt-in lists. When the email is sent, it contains a link to either opt-in or opt-out from further email communications. The recipients have to opt-out from a email marketing campaign that they had never opted-in for! And about those who do not opt-out and still are least bothered or interested in these emails, the sender is happily believing that they are his “opt-in” subscribers!
With all the scams and illegitimate businesses in trend these days, it is most important and crucial that you win the trust of the target recipients of your email marketing. People know to distinguish between marketers who are scammers and work just for money as opposed to those who are trust worthy and deliver customer satisfaction. This trust goes a long way in gaining opt-in subscribers who, on account of their own interest, permit you to send them information and your marketing stuff. It goes without saying that these opt-in subscribers also look for legitimate email marketing campaigns whom they can trust with their email addresses.
What Subscribers is looking in Email Marketing Service
The first thing that we all know but still cannot be neglected is that it is always best to refrain from buying or renting mass email lists. Allow communication between your recipients and you through opting in and allow them to trust you. Now, when a visitor to your website subscribes to your email campaigns, it shows that he is need of immediate information which brought him to your site. So always keep your system ready in order to send auto response messages to such new subscribers, which gives them immediate information they are looking for.
When any visitor is browsing your site, it is important for you to keep an eye on his whereabouts, to know what he is looking for exactly. This can be achieved by add tracker. When you have the information about what your visitor or potential customer is looking for, it will help you in improving your marketing efforts. Also it is important to keep an account of the success of your email marketing campaigns and in what direction they are heading. This gives you room for improving your sales and profit.
Providing useful information is always a good idea to build reputation as an email marketer. People will be interested in your stuff only if they get quality and relevant information from you. Offer email marketing courses or free eBooks from time to time to keep your mass email list subscribers intact and keep your reputation growing. Advertising is best kept low profile at the times when you are offering such courses.
All email marketers know the pains taken to reach the inbox and the importance of the email being clicked. Just imagine that the email is opened and even after that it fails to make the recipient take the required action. It is generally because of some marketing techniques and unattractive images and long and uninteresting content. It proves to be damaging for your campaign when the recipients, even after opening your email, don’t find anything stimulating enough.
Modern Marketing Techniques
The idea of merging a variety of modern marketing techniques together with email marketing can be termed as Media Convergence. There are good and effective ideas and marketing techniques which work well with emails like audio and video files, high definition images which can talk a lot without having way too much content to be read, interactive social media, and all this followed by some kind of intelligent marketing strategy which will make your recipients realize that they need to take the required action which will ultimately benefit them.
However, media convergence is not just putting too many attractive marketing techniques together. It has to be preplanned and done systematically. You need to do a lot of research about whom and when you are going to send your email campaign. When you focus on consumers in specific regions, it becomes easier for you to know the bandwidth in that area, so that it does not take a lot of time for your recipients to open your emails and also you do not have to compromise on the quality of your audio, video files or imagery.
One more important element to keep in mind is that all of your media that you use in your emails has to be in compatibility with the modern day mobile gadgets. Email marketers should take the advantage of the exposure they can get through today’s smart phones, tablets and the like.
It is also important for you to know the profile of the recipients that you intend to send your email marketing to and their relevant industry. It helps you to decide when you should send out your campaign for maximum visibility and response. Marketing techniques is one tool needed to determine such details.
Thus, marketing convergence should be done with a lot of preplanning and research to get the maximum benefits out of it.