Things to consider before establishing as an email sender
Email marketing is of high importance as far as a business is considered. An email newsletter is the one which provides relevant news and progresses regarding your business. Here the email sender specifically frames a mailing list of the customers who have opted for the newsletter either through the online website or similar media. After the initiation of your email newsletters, the foremost thing that you check is the efficiency of the same. You have to make sure that you are getting some returns for your investment. Look for the number of users clicking on the links in the mails. It’s easy to track once you have reliable email servers and services employed for this task.
Qualities of a good email sender
One of the key aspects that you have to look upon is the sender score and email reach. Consider a scenario where we are not certain about the recipients. This is totally attributed to the origination of the email addresses. If you are not sure from where they came from, as an email sender there are chances for you to get meagre responses. Sometimes organisations go for rented email lists. A good percentage of these addresses have already become inactive or obsolete. Another aspect is making sure that your email is available in the inbox of the user and not the spam folder.
To check whether an email sender is categorized under spam, you just need to send a copy of these mails to your inbox. If you cannot find it there, chances are that your other recipients will end up in the same situation. You have to make sure that none of the addresses will lead to a spam trap as it can be highly disparaging for the business. Another good practice is to send greeting messages once you are done with confirmation mail. You need to add branding to your emails so that they can be easily distinguished. Who knows, your users might be receiving hundreds of similar mails in a day from different email servers across the globe. Use the same tone of communication as the user will have great expectations from your business, and you ought to not be one-sided.
The relation between email marketing and a mail server
Email marketing is one of the reliable self-promotion tactics used by businesses around the globe. Although most of the companies keep the practice of sending bulk emails as a method of marketing, there are some things that they forget and perhaps these are some of the secrets that you need to know. The foremost thing that you have to keep in mind while choosing a mail server facility is your business goals and target audience. You have to know who would be reading your business mail at the other end. You should also put a signature of your company on every email that you send. This can be called as branding your mails using the business’s identity.
Making the most out of a mail server
It is a good idea to spend some time and resources on designing these emails. Once you’ve got a good mail server to perform the action of sending these emails, you can think of buying pre-designed templates for the same. For best results, you can opt for an smtp mail server. There are many firms that do not focus on designs. If it is appealing to the eyes, the viewer would certainly try to take a second look at it. Now think the opposite, if it’s not at all appealing, chances are that your email gets ignored. You can try these templates for, say 30 days before you actually buy it.
Another facet of email marketing is testing the mails for better results. You have to make sure that the email is focussed on a particular topic. You have to send the mail to yourself and your friends to check for its performance. Hence you need to think of it while hiring a mail server for the same purpose. You also have to keep the subject titles short and clear. Be sure to cross check this aspect while you are using an smtp mail server sending these mails. Ask the recipients directly about the services that they are expecting from you. Always try to get a good feedback from them so that you can invest some time to make things better on your side.
There are two laws pertaining to spamming which all the bulk email sender should be aware of, if they are sending email marketing messages to or within the USA.
One is a federal law applicable to the whole country which was passed in 2003.It is popularly known as The CAN SPAM Act – 2003.
The other one is a state law pertaining to emails sent to or within California, passed in 2012.
The Two Acts Of Bulk Email Sending
The CAN SPAM Act 2003:
- CAN SPAM stands for Controlling the Assault of Non Solicited Pornography And Marketing.
- Its provisions are:
- Misleading or false information not to be used anywhere in the header or subject.
- Complete information of the sender, recipient and the domain must be mentioned.
- There should be a provision of opting-out of receiving emails for the recipient and it should be active for atleast 30 days from when the email is sent.
- Transfer of email addresses to other lists is prohibited.
- The physical address of the sender should be provided on the email and it must be labeled as an advertisement if it is for commercial purposes.
The California state Spam Law – 2012
- This law is more particular than the country wide federal law.
- It is more specific to the state of California and is more stringent and limiting than the CAN-SPAM law.
- According to this law, there is no obligation for the sender to include an opt-out link in the email, But if anyone receives an email which he or she has not opted in for, they can directly sue the sender for about a $1000 for an email, without even having to request and wait for an opt-out.
- Also the bulk email senders cannot furnish any wrong information of the customer in the email.If they do so, they are not complying with the Consumer Legal Remedies Act.
- To be on the safe side, generally bulk email senders go for a double opt-in method and avoid spamming.
Email appending is a process in which a list of emails is merged with an existing database of customers’ name and address only. The list of emails is from a third party (and not the email marketer himself). The email marketer gets this list and appends it to his own database of only names and addresses, to add an additional means of contact to his customers. In the process of email appending, the email list is mixed and matched with the database and the email addresses are added to the matching customers’ details.
Email Appending Contains A Link
Well, as you might have guessed, these customers have not permitted the email marketer to send them email marketing messages, though the email marketer has their older details (name and address) in his data base. So now, this kind of an act results in opt-out email list conception and will eventually result in spamming.
Email appending represents the mentality of an outdated, previous era of marketing where permission was not important and the reason for this is, there were no means of seeking the customers’ permission before invading their privacy. For example, one could not take permission before sending someone direct print marketing stuff. But times have changed and now, when you have the means and methods to ask for someone’s permission. When it is possible, it is substantial to get the permission.
There are also some people with the notion that relevance is more important as opposed to permission. The major difference between permission and relevance is that permission helps to put your proposal forward and relevance makes it sell. So both of them are important at their own instances and you cannot work without either of them.
There are ways by which these “appended” lists are tried to be converted to opt-in lists. When the email is sent, it contains a link to either opt-in or opt-out from further email communications. The recipients have to opt-out from a email marketing campaign that they had never opted-in for! And about those who do not opt-out and still are least bothered or interested in these emails, the sender is happily believing that they are his “opt-in” subscribers!
With all the scams and illegitimate businesses in trend these days, it is most important and crucial that you win the trust of the target recipients of your email marketing. People know to distinguish between marketers who are scammers and work just for money as opposed to those who are trust worthy and deliver customer satisfaction. This trust goes a long way in gaining opt-in subscribers who, on account of their own interest, permit you to send them information and your marketing stuff. It goes without saying that these opt-in subscribers also look for legitimate email marketing campaigns whom they can trust with their email addresses.
What Subscribers is looking in Email Marketing Service
The first thing that we all know but still cannot be neglected is that it is always best to refrain from buying or renting mass email lists. Allow communication between your recipients and you through opting in and allow them to trust you. Now, when a visitor to your website subscribes to your email campaigns, it shows that he is need of immediate information which brought him to your site. So always keep your system ready in order to send auto response messages to such new subscribers, which gives them immediate information they are looking for.
When any visitor is browsing your site, it is important for you to keep an eye on his whereabouts, to know what he is looking for exactly. This can be achieved by add tracker. When you have the information about what your visitor or potential customer is looking for, it will help you in improving your marketing efforts. Also it is important to keep an account of the success of your email marketing campaigns and in what direction they are heading. This gives you room for improving your sales and profit.
Providing useful information is always a good idea to build reputation as an email marketer. People will be interested in your stuff only if they get quality and relevant information from you. Offer email marketing courses or free eBooks from time to time to keep your mass email list subscribers intact and keep your reputation growing. Advertising is best kept low profile at the times when you are offering such courses.
The practice of email marketing primarily requires one to clearly differentiate between opt-In mailing and spamming. But over a period, some elements in this industry have blurred this line for their own selfish benefits. Thus resulting there is confusion between opt-in mailing and spamming. Yes, confusion is bound to occur in such a huge marketing business, where millions of emails are being sent in one instant.
Difference Between Spamming And Opt-in Mailing
Let us have a clear understanding on the difference between spamming and opt-in mailing and refrain from the spamming kind of market. It would only cause damage to our own business.
The emails sent with commercial purposes to people who have agreed to receive them are considered as Opt-in emails. This is also referred to as permission based email marketing. By permission here, I mean, specific permission that is granted for the receipt of emails from the sender’s own company. This does not mean that if permission is granted for the receipt of emails on a general topic, one can send emails from a particular company. So the best opt-In mailing practice is to send emails to recipients who have granted specific permission.
Now, what can be the reason of permission based emailing being legitimate?
The very fact that the recipient has signed-up for your newsletters and emails declares that he is interested in your stuff and will never mark your emails as spam. More over the chances of increasing your click through get better, considering the fact that these recipients want to know what you have to offer.
This kind of marketing has many more advantages.
- You are improving and maintaining your prestigious reputation in the email marketing field.
- Your customers have faith that their privacy is safe with you.
- You have the opportunity to build long term and enduring relationships with your customers.
- Your time and money are saved in the process of targeting a specific group of audience and not everyone.
- Finally your sales parameter is increased and your ultimate goal is achieved.
Bulk Spam Email Marketing
The emails sent for commercial purposes which are not opted in for. That means the recipient has neither subscribed for the receipt of these emails nor is interested in them. This is done by buying mailing lists or harvesting them from the internet.
The main and damaging disadvantages of bulk email spamming and buying mailing lists can be:
- The time you have spent in doing the job is completely wasted because the uninterested recipients will not even open your emails.
- In the same vein, you are wasting your money too.
- The reputation of your company is at stake, with so many spam filters are on the prowl to black list any and every organization they find spamming.
- The open and click through rates will obviously drop ruining your overall performance.
So make it legitimate by signing up more and more people through legitimate ways and grow through email marketing.
Here are some truly useful steps and techniques of bulk email marketing services which will potentially lead you to bring more and more attracted customers to your website, turning your email marketing efforts into sales and eventually increasing your ROI.
There is a lot of hype these days about “mocial” marketing. Let’s see what it actually is. Marketing through Mobile and Social media is being termed as mocial marketing.
Why Mocial Marketing Hyped And Used
It completely makes sense why it is being hyped and used so much these days. With the advent of smart phones, the internet has reached our pockets, at the same time, the chance for email marketers to reach the pocket of their recipients has brightened. Also with the inclination of people toward a virtual social life through social networking channels has further brightened the chances of email marketers to make their message reach out to a larger prospective audience.
So it can safely be said that through Mocial marketing, the email marketing can have a larger and propelling impact on a greater prospective audience. There is one catch though. This technique has to be practiced wisely to gain its full potential benefits. Having said that, it is not so difficult as it may seem, to progress in your email campaigns through mocial marketing.
You have to understand that your emails can look quite different on mobile devices like smart phones or tablets, etc. then they look on a pc or a laptop. Nevertheless, there are many applications designed for your use to make your emails look good on the mobiles as well. Email marketers will have to focus on optimizing their email marketing campaign for mobile devices as well. Make the best use of this opportunity called Mocial marketing.
Even after the advent of the mocial marketing you will always have to bear in mind the old solid rules of email marketing, while implementing the new rules of mocial marketing. The rules like valuable content, attractive designs and discounts and offers to keep your customer relationship, continue to be the basic strategies. You only have to modify these basic email campaigns according to the new mocial marketing tactics, that’s it!