How To Deal With New Subscribers In Email Marketing

With all the scams and illegitimate businesses in trend these days,  it is most important and crucial that you win the trust of the target recipients of your email marketing. People know to distinguish between marketers who are scammers and work just for money as opposed to those who are trust worthy and deliver customer satisfaction. This trust goes a long way in gaining opt-in subscribers who, on account of their own interest, permit you to send them information and your marketing stuff. It goes without saying that these opt-in subscribers also look for legitimate email marketing campaigns whom they can trust with their email addresses.

What Subscribers is looking in Email Marketing Service

email marketing

The first thing that we all know but still cannot be neglected is that it is always best to refrain from buying or renting mass email lists. Allow communication between your recipients and you through opting in and allow them to trust you. Now, when a visitor to your website subscribes to your email campaigns, it shows that he is need of immediate information which brought him to your site. So always keep your system ready in order to send auto response messages to such new subscribers,  which gives them immediate information they are looking for.

When any visitor is browsing your site, it is important for you to keep an eye on his whereabouts, to know what he is looking for exactly. This can be achieved by add tracker. When you have the information about what your visitor or potential customer is looking for, it will help you in improving your marketing efforts. Also it is important to keep an account of the success of your email marketing campaigns and in what direction they are heading. This gives you room for improving your sales and profit.

Providing useful information is always a good idea to build reputation as an email marketer. People will be interested in your stuff only if they get quality and relevant information from you. Offer email marketing courses or free eBooks from time to time to keep your mass email list subscribers intact and keep your reputation growing. Advertising is best kept low profile at the times when you are offering such courses.

Choosing The Right Bulk Mail Services Provider

Choosing the right bulk mail Services provider is very much important for you entire sales activity.     Having knowledge of the many things that you require for successful email marketing, and which one is right for your needs, helps you a lot in making the correct decision of choosing a bulk mail service provider.

For  understanding the right feature that match your needs, you will have to first identify your needs, in the sense, that you need to know which kind of emails you want to send. Are they going to be newsletters, or alerts, or just text messages? There are different types of emails that you can send. Having said that, we will always need some basic features in our emails, whatever our choice of the type of emails is.

The Basic Features Of Bulk Mail Are

bulk mail

  • Management of lists: You should be able to add, remove or change emails addresses from or to your emailing list. You should also be able to move your lists from one system to another for backups and other uses.
  • Both versions: Your email sending should have the capability of sending both HTML and Text versions in your emails.
  • Deliverability: This depends on the reputation and history of your sender. Make sure that the reputation of your bulk mail sender is intact in order to ensure high deliverability rates.
  • Unsubscribe: You will have to ensure that your recipients have an easy way of unsubscribing from your emails. Don’t let any of your staff ignore any unsubscribe request, it may hamper you campaigns. It should be automatic if possible.
  • Support: There is a need to always have support for the use and manipulation of the Services. Be sure that you have continuous support at your service.
  • User Manuals and documents: You will need the documentation available with you for the best understanding and usage of the software they are using.

How Customers Feedback Can Help You Grow Exponentially

The feedback you get from your recipients turns out to be valuable information that can help you improve customer satisfaction by reducing their complaints. Reporting spam is a great use of feedback.

feedback

Services called Feedback Loops are available, for which you as a marketer should be signed up, to keep track of all the customer feedback that is important to you. Feedback Loops function in this way: They allow your recipients to report spam through their email service provider, and then bring it to you- the email sender.

It happens that your delivery rate is too low in spite of your campaign being completely spam free. These deliverability problems account for the reputation of the email sender, which is turn improved by Feedback Loops. This is done by deleting the uninterested subscribers from your list and eventually reducing your complaint rate.

Feedback Loops for Successful Deliverability

  • Keep an account of your complaint rate, that is, the number of messages that were successfully delivered to the inbox Vs those delivered to the spam folder.
  • Try to judge why the subscribers are complaining, based on your complaint rates and take necessary steps to minimize those complaints in future.
  • Consider using the complaint rates and other valuable information from the feedback loops, in your content testing plans for your email marketing campaign.
  • You should indicate the subscribers who were removed by feedback loops in a proper way, in order to avoid confusing them with other bounce backs or unsubscriptions.
  • Use bulk email marketing services which offer you options to remove the feedback loop complainants automatically from your list.bulk email marketing

Further, Feedback Loops offer different kinds of conveniences to the subscribers. They allow them to change their email reception preferences like email frequency, type (according to relevance), etc. Thus they reduce complaint rates considerably by organising explicit permission based bulk email marketing. When subscribers have a choice of receiving their relevant content at their preferred frequency,the complaint rate is bound to reduce and this helps Bulk Email Marketing in the long run.

Spam Traps: What They Mean And How To Eliminate Them

You have got your mailing list intact and email campaign ready to be sent. One thing that you will never want to happen to your email is to hit a spam trap.

What a Spam Trap

spam trap

First let us see what a spam trap actually means. All the inactive email IDs that users have created and left unused are, after a certain time period made in dormant state . Users can’t access these emails. Such email addresses are sometimes re activated and used by certain ISPs as “spam traps” only to determine whether you are sending mails to inactive mails ,older mails or nonexistent mails.

Another type of spam traps are the ones which are purposely created in order to find out whether they are receiving any kind of mail which they have not subscribed for. These are not real users. Such emails are circulated around the web with the help of some anti-spam organizations through forums, blogs etc.

So when you hit one of these, your IP is blacklisted and major ISPs filter out your messages till your IP is removed from the blacklist. This will obviously do no good to your reputation as a mass mail sender.

Yes, there are some unfortunate ways through which spam traps get into your mailing lists.

Inactive emails: As mentioned earlier when you include old and inactive mails in your list it might turn out to be a spam trap.

Purchased: Spam traps can be one of those emails that you have purchased.

Invalid and fake email addresses: Such address which is deliberately typed in by some users which are fake or invalid can be one such spam trap.

Bounce addresses: After being inactive for a while, some emails stop receiving any messages and can become spam traps.

From the web: When you try harvesting emails from the internet, some of them might be spam traps.

Take Some Steps And Prevent Your Email Campaign Ending In A Spam Trap

Do not include old, inactive mails in your list.

It is a good option to exclude subscribers who have not opened your emails for a long time.

To avoid people typing in fake emails, strengthen your sign-up process.

Try to include a double-opt-in method.

Remove all those emails from which messages are bounced back.

Never try to harvest your mailing list from the net.

Exclude all the recipients who have unsubscribed from your mail campaign.

Identifying spam traps in your mailing list is next to impossible. Your mailing list might consist of millions of emails and finding spam traps in them is like searching for a needle in a hay stack.

So it is best to take some measures to prevent these traps from entering your list.

Media Convergence Is The Current Trend

All email marketers know the pains taken to reach the inbox and the importance of the email being clicked. Just imagine that the email is opened and even after that it fails to make the recipient take the required action. It is generally because of some marketing techniques and unattractive images and long and uninteresting content. It proves to be damaging for your campaign when the recipients, even after opening your email, don’t find anything stimulating enough.

Modern Marketing Techniques

marketing techniques

The idea of merging a variety of modern marketing techniques together with email marketing can be termed as Media Convergence. There are good and effective ideas and marketing techniques which work well with emails like audio and video files, high definition images which can talk a lot without having way too much content to be read, interactive social media, and all this followed by some kind of intelligent marketing strategy which will make your recipients realize that they need to take the required action which will ultimately benefit them.

However, media convergence is not just putting too many attractive marketing techniques together. It has to be preplanned and done systematically. You need to do a lot of research about whom and when you are going to send your email campaign. When you focus on consumers in specific regions, it becomes easier for you to know the bandwidth in that area, so that it does not take a lot of time for your recipients to open your emails and also you do not have to compromise on the quality of your audio, video files or imagery.

One more important element to keep in mind is that all of your media that you use in your emails has to be in compatibility with the modern day mobile gadgets. Email marketers should take the advantage of the exposure they can get through today’s smart phones, tablets and the like.

It is also important for you to know the profile of the recipients that you intend to send your email marketing to and their relevant industry. It helps you to decide when you should send out your campaign for maximum visibility and response. Marketing techniques is one tool needed to determine such details.

Thus, marketing convergence should be done with a lot of preplanning and research to get the maximum benefits out of it.