What is the mail server actually?
Although we do a lot of email campaigns and mail marketing procedures every day in business, at times we do fail to understand how they work. The mail server is actually similar to the post office that’s near to your home. The only visible difference is that things are done “electronically” rather than manually. For running a server that is intended to provide mailing services, companies get the help of an internet service provider, often abbreviated as an ISP.
Let us take a glance at how things work when you send a mail. Sending to a mail server that belongs within your network is not at all something that needs great explanation, but when things go beyond your network, things get quite complex. There are many underlying protocols (which are basically rules for transmitting data) for sending and receiving mails.
Delving deep into the mail server to get better understanding
Let us take a deep look at the technical aspects of the mail server. Although things at the outside feel so simple, complex procedures are carried out while sending a mail. The main protocol behind sending of mails is SMTP (Simple Mail Transfer Protocol), whether it be business mails or personal mails.
An old technology that prevailed was IMAP which has now become obsolete. Latest technologies in the field of mass mailing include Linux mail server, but the scope of the same goes beyond our discussion. There are many benefits of considering Linux platform which are discusses herein.
When we consider any kind of servers, a set of programs are required for the smooth running of the same. Here the mail server requires a set of software to send the mails at the desired times.
The underlying protocols include ESMTP which is the short for Extended SMTP, generally used for sending thousands of mails at a time. Of course you need a good IT department to meet all the mailing requirements.To take the advantage of a linux mail server to the complete level, you need great expertise on technology. Whatsoever, following some simple practices while sending emails can bring great results to your organisation.